Background: Smoking prevalence rates are high in young adults in New Zealand (18-24 years). Many want to quit or cut down, however there are no services specifically targeting young adults or adolescents, and little research demonstrating effective cessation methods for these groups. The aim of this research is to develop a youth-oriented smoking cessation programme that can be delivered via mobile phone.

Method: In order to ensure that the developed cessation programme appeals to young people, an extensive programme of youth input was developed. Focus groups were intially carried out to determine how young people might use their mobile phones in such a programme. Online surveys recruited young participants from Mai FM's website to gain greater input into which aspects of mobile delivery would appeal to the target group. A Youth Content Team was established, with members producing initial video/animation content that was tested and rated by more young people. An expert Content Design Group managed the production of the final content, which was then tested in a pilot study. Specific content for young Maori was developed and tested.

Results: The findings from the pilot study will be presented, including participants' qualitative assessment of the developed content. Focus groups and online survey findings will also be presented.

Conclusions: Youth-oriented smoking cessation services require extensive input from young people to ensure that they will appeal to young people, and will continue to retain their interest.

Implications: Important learnings from this process for others planning youth/young adult services will be presented.