Wednesday, 5 September 2007: 10:30 AM-11:30 AM
Upper NZI Room 6
Social marketing
10:30 AM113Real Smokers, Real Stories: Developing a reality quitting media campaign
Penny Salmon, Penny St John, Michele Grigg
10:50 AM114That's disgusting! Evaluation of a tobacco control advertisement distributed by chain-email (deemed too vulgar for television; but the kids loved it!)
Owen Brandon John Carter, DPsych, BA, Rob J. Donovan, PhD
11:10 AM115How Does the Type of Anti-smoking Advertising and Program Placement Influence Calls to a State Quitline Service, 2002-2006?
Sarah Durkin, BA, (Psych), PhD, Melanie Wakefield, Professor, PhD, Matt Spittal, PhD

See more of The 2007 Oceania Tobacco Control Conference (4-7 September)